Jonathan Schwartz\’s Weblog: The Rise of JAVA - The Retirement of SUNW


blogs.sun.com146 comments

I\’ve spoken before about the value of brand - this post is a good example. And I wanted to follow up with a few more thoughts, and an important shift in how Sun presents itself to the world - and more importantly, how…

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GigaOM 10 Candidates for Extreme Makeover, Ticker-Edition «

gigaom.com15 comments

Sun Microsystems is changing its ticker symbol from SUNW to JAVA in order to better reflect the company’s role in new network infrastructure, and maybe — just maybe — to give its shares some added juice. (CEO…

The Secret Diary of Steve Jobs: It\’s official: My Little Pony has lost his mind

fakesteve.blogspot.com21 comments

More big moves from the world\’s greatest CEO. Sun is changing its stock ticker symbol from SUNW to JAVA. Maybe you\’d like to see some of the deep reasoning and agonizing philosophical debates that took place before Sun…

ON GROKKING SUNW BECOMING JAVA

mp.blogs.com3 comments

HEAD-SHAKER Well, Sun Microsystems (aka SUNW on Nasdaq), is renaming itself JAVA, adopting the name as it's ticker symbol starting Monday. No, it's not April Fool's. You can read all about it this incredible…

Life is so good, it gets better every day » Blog Archive » SUNW moves to JAVA

blogs.gnome.org6 comments

Red Hat’s reaction was to move to NYSE in reaction to the volatility of the NASDAQ. Sun changes brand. A while ago, Jonathan talked at an internal Solaris all hands where he talked about leadership, characterizing…

Geir\’s Blog - Applause : s/SUNW/JAVA/

blogs.codehaus.org2 comments

(Guest blog by Evil Geir)

I think this is brilliant, and now I understand completely what Rich is doing. My alter-ego, Good Geir - who does Apache Harmony - is somewhat bewildered. Good Geir presumes that this is…

murphee\’s Rant

www.jroller.com2 comments

Excuse me? Sun changes it\’s stock ticker symbol from SUNW to JAVAHuh?

What?

Hhhhhhhhhwhat?

Dear Sun executives, let me give you a little hint: when your marketing department has nothing better to do than…

Razzle-Dazzle

blogs.msdn.com1 comments

Now, I\’ve been reading Jonathan Schwartz\’s blog for a while now (he\’s CEO of Sun Microsystems), and always appreciated his candor and openness. But this announcement reminds me of this.

Colin Walters: The Java consumer brand

cgwalters.livejournal.com0 comments

Jonathan, you\’re on crack. Java is a good brand - to a wide swath of programmers. The idea of trying to turn it into a consumer brand has completely failed. I\’d say if normal people know it at all, it\’s one of…

Tick, Tock, Let\’s Mock

www.platformonomics.com0 comments

Sun changed their
ticker from SUNW to JAVA today, going so far as to say "JAVA is a technology
whose value is near infinite to the internet".

Curious minds wonder what the value of Java is to Sun.  By…

Sun Changes NASDAQ symbol to JAVA

www.diegoparrilla.com0 comments

Surprise, Surprise! You can read in Jonathan Schwartz\’s Weblog that they will change the NASDAQ symbol of SUN Microsystems SUNW to JAVA!!!!The arguments are: \’. the number of people who know Java swamps the number of p…

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I\’ve spoken before about the value of brand - this post is a good example. And I wanted to follow up with a few more thoughts, and an important shift in how Sun presents itself to the world - and more importantly, how…

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